Apple Steps Up Its Expansion Into China

China market is really a juicy pie. No surprise, smartphone companies are striving to soak into it and gain some ground there. Blackberry is going to deliver a new line-up of its smartphones at lower prices targeting a middle-class, while Apple wants its own piece of the pie. However, Jobs’ company is not going to adjust to the market, planning to keep the area of luxury and image that the iPhone brand enjoys.

Apple started its sales in China last October. And though it is not common for the company to reveal the country sales number, Apple's representatives however shared the sales figures which were not something extraordinary. iPhone sales start was nothing exceptional: 5,000 phones sold at launch which should be really disappointing for the company. But its representatives state that Apple is now building Apple brand for the long haul and at the moment the company is more interested in the quality of the point of sale and consumer experience.

Several days ago Apple opened a new retail store in Shanghai, signifying that the company has made itself at home in the country and is ready to step up its expansion into the nation. No doubt, the more retail stores Apple will have in the mainland, the more sales of Macs, iPhones and iPads will grow. 25 new retailing stores which are to be opened according to the company's plans should foster the brand building even more.

Promoting to the Chinese market will positively influence Apple’s revenues and turnover, especially now when Google’s positions at the Chinese advertising market are severely damaged because of the recent problems with the Chinese government. Thus, Apple receives the area stripped of its main competitor and thousands if not millions of consumers who will want to have a symbol of Western style and way of life – an iPhone or an iPad. In addition, Apple will get a new pool of iPhone developers as China is one of the countries famous for outsourcing programming. So, more new apps and more money for Jobs.