The future of enterprise mobile application development looks bright. Recent years have brought some exciting development in mobile app industry, which has changed the way colleagues, clients and customers interact with business. However, it is still early days for enterprise mobile application development in comparison with consumer apps.

The latest technology and tools improvement allow faster and easier enterprise app creation process. The modern development process for app creation takes place in small agile teams of designers and developers without the need for big transactional systems and commercial software vendors.
If few years ago consumer apps were dominating the market strongly, today the picture is changing. Businesses have seen a huge opportunity for revenue growth through enterprise apps and they are actively trying to get advantage of the trend now.
Fast and easy cloud-based app development process is the reason why they become the default choice for many businesses. Many developers predict that we might see a complete application industry shift to cloud development platform.
The trend moves towards fewer software-as-a-service vendors as enterprise software vendors develop the cloud version of enterprise apps on default. The reason for that is lower cost of delivering. To future-proof the application infrastructure, businesses would ask enterprise app vendors to provide a SaaS version of the app regardless of the current need in cloud version.
While historical data is still very important to understand trends and make big decision considering all data, the business is more than ever in need of current data on customers’ brand interaction. That enables to make timely adjustment to business offerings and always to stay on trend.
Enterprise mobile applications came into business life as a solution to make business process and workflow more productive. It is still the key objective in developing enterprise applications. Enterprise app users is expected to do it all in the app today – provide seamless interaction, enable to collaborate with a team, clients and customers, review documents, arrange a video call and many more.
Though native apps perform better it is not long until the performance and aesthetics gap between native and HTML5 would eliminate. Excising JavaScript frameworks (jQuery Mobile, Angular, Ionic) already made HTML5-based applications look better. With faster mobile browsers, the difference in performance will not be there. HTML5 apps have a number of advantages starting with cost, time to market and, the most important, cross-platform portability that makes attractive for business. According to industry influencers, it is estimated that 90 percent of all enterprise applications will be HTML5 or hybrid by the end of 2015.
More companies, especially those who have concerns with privacy issues, are getting more interested in enterprise application store. The trend already has been seen in the last quarter of 2014 and it is predicted to grow further. Business is interested in making enterprise apps available to their customers, but they wish to have more control.
2015 will be the year of enterprise apps in mobile app industry. Companies would place mobility strategies at the top of business agenda to reap business productivity and performance gain with smart mobile solution.