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iPad

Guinness St. Patrick's Day 2012

Customer: Diageo Plc.

Diageo Plc. cherishes its customers and aims to reach each and every one of them. Therefore the company's key marketing strategy caters for the end-clients and their main principle is receiving information directly from the client. With this upgrade Diageo Plc. is planning to excel itself gathering personal info and acquiring loyalty of the vast number of users. The new version of Guinness St. Patrick's Day 2012 app is marked out for improved design and more educational rather than commercial attitude. This entertaining quiz will help promoters present amusing facts about the popular holiday and its origin, as well as about the product to the clients. Besides, updated Guinness St. Patrick's Day 2012 app supports more localizations including Greek, French, Spanish, Italian, German, English, Polish, Russian and Swedish languages.

Project Duration: 8 weeks

Business challenge

Developing a highly efficient, multilingual entertaining application destined to promote Diageo Plc. and its product Guinness collecting customer’s personal data.

Special Features

A quiz
Greek, French, Spanish, Italian, German, English, Polish, Russian and Swedish localizations
Marketing commercial
Landscape orientation only
For internal use only (by company's promoters)

Technologies used

iOS SDK
SQLite
CSV parsing

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